Energetic, CQC Team Up for BLY

Energetic, CQC Team Up for BLY

Energetic Lighting India Pvt Ltd (ELIPL) has tied up with C-Quest Capital (CQC) to develop a new generation CFL for the Bachat Lamp Yojna (BLY) scheme. “Under the tie up with CQC, we will supply 1.3 crore units of new generation CFLs that will last for 10,000 hours, as against the normal lifespan of 6,000 hours,” says Krishan Mehta (kmehta@energeticindia.com) managing director of ELIPL. CQC is a US-based carbon finance company engaged in developing high quality emission reduction projects around the world. With offices in Australia and Malaysia and a presence in India, the company deals in environmental markets and finance to accelerate global transition to a low carbon economy. Energetic is a 50:50 joint venture between Delhi-based VP Electromech and US multinational Energetic Lighting Inc.

The BLY scheme is being implemented under a tripartite agreement between North Delhi Power Ltd (NDPL), Bureau of Energy Efficiency of the Ministry of Power, Government of India and CQC. It will enable residential consumers in the NDPL-served areas of north and northwest Delhi to get up to four CFLs at Rs. 15 each, in exchange of working incandescent bulbs. CQC, which is financing the project for NDPL, will support the high purchase cost through sale of carbon credits, and the Yuvraj Singh Foundation will take care of the distribution of CFLs. The scheme will shortly also be launched for consumers residing in BSES Rajdhani Power Ltd’s area of south and west Delhi.

According to Mehta, this has been one of the biggest orders bagged by the company since it started operation in the country in 2009. “This shows that we are the most trusted company in the country when it comes to delivery of superior quality CFLs. We are confident that our custom designed CFLs will help our client CQC in generating monetary returns and deriving environmental benefits from the project.”
He also informs that ELIPL has expanded its product portfolio in 2011. “Our company has launched T5 fixtures, a halogen range, and HID lamps in the domestic category, and introduced T2 spiral and commercial lighting products this year. We are also planning to manufacture LED lights within the next six months, for which our company is in advancedstages of negotiations with an Asian LED chip giant.”
On promotional front, Mehta informs that the company is relying on below the line (BTL) activity to reach its dealers. “We have allocated three percent of our revenue for BTL in the current fiscal. Our company is supporting its existingbase of 8,000 dealers with danglers,banners, floor stickers, sun shades and packs, boards, sun-counter flexes and festive gates. This marketing tool has helped ELIPL in clocking the targeted turnover of Rs. 200 crore in the last fiscal, and we are confident that this approach will help us in surpassing this figurein FY 2011-12.”